Launch an OTA
Launching an OTA: Choosing the Booking Engine
A new online travel agency lives or dies on two things: how quickly it can take a real booking, and what happens when a customer needs to change one.
What a new OTA actually needs
It is easy to underestimate how much sits behind a flight search box. A working OTA needs all of the following before it can take its first booking, and a booking engine should supply them rather than leave them to you.
- Search across several suppliers, returning one ranked set of results
- Booking and ticketing, including what happens when an airline changes a schedule
- A consumer storefront under your own brand
- Payment, and a clear record of what was charged in which currency
- Servicing after the sale: cancellations, refunds, voids and seat changes
- Reporting that your finance team can reconcile
How to compare booking engines
Ask every vendor to show a booking made end to end in a live system, not a slide deck: search, book, ticket, then cancel and refund it. Most differences between platforms show up in that last step rather than the first.
Then ask what happens as you grow. Can you add a supplier without a rebuild? Can partners sell your inventory through an API? Can you change pricing rules yourself, or does every change become a support ticket?
Where Aerobit fits
Aerobit covers search, booking, ticketing, the branded storefront and post-booking servicing on one platform, with supplier connections behind a common interface so adding content later does not mean rebuilding.
The same engine runs a B2B agent portal, so an OTA that later sells through sub-agents does not need a second system.